Lesson 1 - Crafting Offers

Hey, it’s Seth with Module 6! I won my $200k duplex in a hot market by mastering offers. This module gives you my process to bid smart and save thousands.

Let’s become a negotiation ninja!

LESSON 1: CRAFTING OFFERS

First, read the market:

• Hot market → aka Sellers Market, meaning a robust and competitive environment that heavily favors sellers. It is characterized by high demand from buyers and low inventory (a shortage) of homes available for sale.

• Cold market → aka Buyers Market, meaning a surplus of available properties and limited buyer demand. This imbalance means sellers must compete to attract the few interested buyers, giving buyers significant leverage in negotiations. 

My simple offer formula:

• First, use my ‘Max Offer’ tab in the rental calculator to determine your walk away prices.

• Second, determine your current market, hot or cold - ask your relator!

• If hot - move fast, escalation clause, near or at asking - don’t go over ‘Max Offer’

• If cold - start 20% below asking - use my Negotiation Playbook laid out in lesson 3 of this module! Stay tuned. we will talk about contingencies first!

• Earnest money: $2,000 or 1 month mortgage pmt (refundable with contingencies)

• Always have your walk-away price locked in before you submit, find your ‘Max Offer’, inside the Rental Calculator.

Real example
$200k listing in a hot market → I offered $200k with escalation to $210k → won the deal clean at 200k because I put the offer in the first week it was available.
Another deal (slow market) → listed $215k → offered $190k → accepted in 48 hrs.

Key rules

• Never fall in love - the numbers rule

• Your offer is only as strong as your contingencies (next lesson)

• Know your max offer from the Deal Analyzer before you even call your realtor.

ACTION #1 - DO THIS TODAY

1. Download the Rental Calculator and find your ‘Max Offer’ (Determine your 80% | Fair | & Escalation)

2. Fill out one the ‘Max Offer’ calculator tonight - even if you’re not ready to send

No perfect offer = no duplex.

If you want me to look at your deal book a 15 minute strategy call!

Next lesson: Contingencies that protect your earnest money.

Let’s put this deal together!