Lesson 1 - Crafting Offers

Hey, it’s Seth with Module 6! I won my $200k duplex in a hot market by mastering offers. This module gives you my scripts to bid smart and save thousands. Let’s become a ninja!

LESSON 1: CRAFTING OFFERS

First, read the market:

• Hot market → move fast, escalation clause, near or at asking

• Slow market → start 20% below asking and feel them out

My simple offer formula
• Start 20% below asking if the numbers still work in your analyzer
• Earnest money: $2,000 or 1 month mortgage pmt (refundable with contingencies)
• Always have your walk-away price locked in before you submit, find your ‘Max Offer’, inside the Rental Calculator.

Real example
$200k listing in a hot market → I offered $200k with escalation to $210k → won the deal clean at 200k because I put the offer in the first week it was available.
Another deal (slow market) → listed $215k → offered $190k → accepted in 48 hrs.

Key rules

• Never fall in love — the numbers rule

• Your offer is only as strong as your contingencies (next lesson)

• Know your max offer from the Deal Analyzer before you even call your realtor.

ACTION #1 — DO THIS TODAY

1. Download the Rental Calculator and find your ‘Max Offer’ (80% | Fair | Escalation)

2. Fill out one the max offer calculator tonight — even if you’re not ready to send

No perfect offer = no duplex.

If you want me to look at your deal book a 15 minute strategy call!

Next lesson: Contingencies that protect your earnest money.